We are empowering people, particulary women, to turn their hobbies into an income generation stream for them and their families. We have realised that the arts and craft market is saturated with mass produced goods, and we are trying to create uniqueness with our products. We seek to inspire South Africans, to create and support proudly South African products. Through this project, we would like to source local talent and create a platform where South Africans can sell their products to generate additional income.